People, let’s face it – nobody enjoys beauty ads. And yes, I really think that we can all agree on that, right? Why – well, because the models selling the cosmetics, face creams, or hair products always look condescendingly perfect. It doesn’t help that we know they are produced by makeup artists and animation wizards. And I also think that their flawless skin causes us to frown upon our own blemishes and wrinkles. And their slim bodies make us self-conscious about our own weight. Their luscious hair makes us feel bad when we think our hair is too thin, too puffy, too curly, too frizzy, or too much anything. Then we go out to buy whatever the model is selling because we are desperate to be perfect just like her. Of course, we would never admit that aloud, but that’s how we feel.
But, you probably know that the Dove campaign is different. Why – well, that’s easy to answer! Because the models they use are real women and girls just like us. Dove ads feature real people talking about their insecurities about their looks and bring them to realize they are beautiful the way they are. It warms our hearts and makes us feel good about ourselves. And, what do you think – what’s the main reason we all buy Dove products? Well, we can answer that question for you – we buy Dove because we’d rather listen to the company that tells us “you are already beautiful” than the ones who scream “you are ugly and that’s why you need this product right now!” For the company that advertises “real beauty,” we’d expect them to use natural ingredients. However, many of the Dove products feature toxic components!
Here’s what you need to know – this cosmetic company began in 1957 when the Lever Brothers produced an original ‘beauty bar.’ They advertised they product was ‘much better for your skin’ as opposed to other soaps because it was mild and contained ‘one-quarter cleansing cream.’ Their logo featured the bird silhouette that we see today. The models were typical for beauty ads at the time, slender, red lips, and girly. And, after some time, in the late 60s, Dove began to advertise with ‘real women,’ testifying before a supposedly hidden camera about Dove’s soap bar moisturizing effects.